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A Process for Assessing and Improving Business Writing at the MBA Level
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May, Gary L.; Thompson, Margaret A.; Hebblethwaite, Jennifer – Business Communication Quarterly, 2012
Assurance of learning continues to be a hot topic in higher education. Both accreditation agencies and employers are asking a key question: Are we graduating students who actually have the knowledge and skills that we promise? This case study focuses on business writing in an MBA program and presents a prescriptive, five-step program to improve…
Descriptors: Learning Processes, Data Analysis, Writing Skills, Business Communication