Descriptor
| Business Communication | 1 |
| Higher Education | 1 |
| Readability | 1 |
| Readability Formulas | 1 |
| Reading Comprehension | 1 |
| Textbook Evaluation | 1 |
| Textbook Research | 1 |
Source
| Bulletin of the Association… | 1 |
Author
| Helms, Marilyn M. | 1 |
| Nixon, Judy C. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedNixon, Judy C.; Helms, Marilyn M. – Bulletin of the Association for Business Communication, 1991
Investigates whether readability is a key criterion for college and university professors in selecting textbooks. Finds that many selected textbooks are at too high a level for the students. Suggests that students have a difficult time learning when the text is even slightly above their level. (PRA)
Descriptors: Business Communication, Higher Education, Readability, Readability Formulas
