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Nixon, Judy C.; Helms, Marilyn M. – Bulletin of the Association for Business Communication, 1991
Investigates whether readability is a key criterion for college and university professors in selecting textbooks. Finds that many selected textbooks are at too high a level for the students. Suggests that students have a difficult time learning when the text is even slightly above their level. (PRA)
Descriptors: Business Communication, Higher Education, Readability, Readability Formulas
Peer reviewed Peer reviewed
Wells, Barron; Spinks, Nelda – Bulletin of the Association for Business Communication, 1991
Investigates readability levels of correspondence sent out by Gulf Coast area business offices. Finds that a large majority of the correspondence sent out from the offices under study is written at too high a reading level. Finds also that the greatest problem lies in syllable intensity--the use of "big" words where everyday words would have…
Descriptors: Business Communication, Communication Research, Higher Education, Letters (Correspondence)