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| Business Communication | 1 |
| Class Activities | 1 |
| Higher Education | 1 |
| Lesson Plans | 1 |
| Retailing | 1 |
| Student Projects | 1 |
| Writing Across the Curriculum | 1 |
| Writing Assignments | 1 |
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| Bulletin of the Association… | 1 |
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| Darian, Jean C. | 1 |
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| Guides - Classroom - Teacher | 1 |
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Peer reviewedDarian, Jean C.; And Others – Bulletin of the Association for Business Communication, 1992
Presents the writing-intensive design for a retailing management course developed by its instructor in accordance with writing-across-the-curriculum principles. Provides an overview of the semester-long project. Details project procedures for preparatory activities, field research, and writing the marketing plan. (SR)
Descriptors: Business Communication, Class Activities, Higher Education, Lesson Plans
