This paper considers high quality educational services provided by a university being the highest priority and assumes relational resources as valuable sources that can facilitate and enhance quality assurance. Each university with a unique resource base is connected with a variety of entities--other universities, non-profit and for-profit organizations through relations. Basing on the new views on organisational resources borrowed from the strategic management the authors treat relational resources and make an attempt to prove the positive influence of relational resources strengthening on the increase of university's effectiveness and competitive advantage. The aim of the article is to focus on the positive relationship of quality level of educational services and relational resources of the university and to present preliminary results of the research on partnerships and relations of the Masters in Management and Economics at the Institute of Business Process Management and Economics of Siberian Federal University. [For the complete Volume 13, Number 2 proceedings, see ED568600.]