In the academic environment the reputation is linked to research performance. However, the questions "what reputation actually is, how it is formed and which are the best ways to measure it?" still remain and they raise tension and confusion between academics. The evaluation methods tend to over emphasise research and fail to address the quality of teaching, mostly because measuring teaching quality is complex and difficult. Teaching matters in higher education institutions (HEIs) and the quality management system must be committed to capturing all the dimensions that affect quality teaching. [For complete volume, see ED567040.]