Data--their collection, analysis and use--have always been part of education, used to inform policy, strategy, operations, resource allocation, and, in the past, teaching and learning. Recently, with the emergence of learning analytics, the collection, measurement, analysis and use of student data have become an increasingly important research…

Digital data are transforming higher education (HE) to be more student-focused and metrics-centred. In the UK, capturing detailed data about students has become a government priority, with an emphasis on using student data to measure, compare and assess university performance. The purpose of this paper is to examine the governmental and commercial…