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Peer reviewedMajid, Shaheen – Australian Academic & Research Libraries, 1998
Explores the management of CD-ROM service in Malaysian academic libraries and marketing strategies used to popularize it. Findings revealed that these libraries use a variety of marketing and promotional channels, some of which need improvement; the libraries need to strengthen their end-user education programs to suit users with different levels…
Descriptors: Academic Libraries, Computer Software, Foreign Countries, Higher Education
