Does English always play an important role in constructing identities within the multimodal ad? This question has wide-ranging implications for the study of identity constructions in bilingual advertising in particular, and for bilingualism and multilingualism generally. This article presents a critical-cognitive approach that is an evidence-based…

Focuses on semicommunication and accommodation and discusses two longer extracts from a large corpus of authentic communication from Scandinavia. Various aspects of a comprehensive model of semicommunication are presented and discussed, showing code switching and accommodation are not considered antagonistic but rather as scalar phenomena covering…

In a study of bilingual speech production, data were collected from 771 unintentional language switches by 45 Dutch learners of English at 3 different proficiency levels. One finding was that the occurrence of language switch was related to learner proficiency in English. (Contains 40 references.) (Author/LB)