The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…

Students at Clovis (California) Unified School District are benefiting from GoalSHARING, a program growing out of the district's first annual education congress. Hundreds of educators, parents, and community leaders convened to determine better ways to run the schools. Parent teams now initiate changes at district and school levels. (MLH)