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Engelfried, Steven; Reynolds, Angela – American Libraries, 2002
Used selectively and imaginatively, corporate sponsorship can be a powerful tool to help libraries achieve their mission of getting more children reading and visiting the library. Focuses on development of the summer reading program by the Oregon Library Association. Discusses planning and fundraising; publicity; distributing funds; obstacles; and…
Descriptors: Corporations, Financial Support, Library Development, Library Funding
