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| Corporate Support | 1 |
| Fund Raising | 1 |
| Guidelines | 1 |
| Information Sources | 1 |
| Institutional Mission | 1 |
| Library Administration | 1 |
| Library Funding | 1 |
| Library Planning | 1 |
| Library Role | 1 |
| Marketing | 1 |
Source
| American Libraries | 1 |
Author
| Kniffel, Leonard | 1 |
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| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Kniffel, Leonard – American Libraries, 1995
Discusses corporate sponsorships as a new source of library funding. Highlights include maintaining the library mission, visible endorsement of organizations, use of written guidelines and contracts, and the traditional library role as a "bankable strength." A sidebar describes the Fund for America's Libraries, a source of information on…
Descriptors: Corporate Support, Fund Raising, Guidelines, Information Sources
