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Donnellon, Anne; And Others – Administrative Science Quarterly, 1986
Organized action need not depend on group consensus. Karl Weick's theory argues that only minimal shared understanding is needed and that common ends and shared meanings may be outcomes of organized action, not prerequisites. This paper reveals four communication mechanisms that generate and sustain equifinal meaning (multiple routes to a single…
Descriptors: Action Research, Communication Research, Group Behavior, Organizational Communication