Staying Alive in Today's Student Market.

Posner, Mary M.

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ERIC Number: EJ304402

Record Type: CIJE

Publication Date: 1984

Pages: N/A

Abstractor: N/A

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Staying Alive in Today's Student Market.

Posner, Mary M.

AGB Reports, v26 n4 p32-34 Jul-Aug 1984

Changes occuring in the student body of small private liberal arts colleges between 1975 and 1983 include shifts in college choice factors, the perceived importance of the school in getting a job after graduation, and cost considerations. Colleges must carefully develop new markets before crises occur. (MSE)

Descriptors: College Administration, College Admission, College Choice, Declining Enrollment, Enrollment Influences, Higher Education, Liberal Arts, Private Colleges, Public Relations, Small Colleges, Student Attitudes, Student Recruitment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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