ERIC Number: EJ1480914
Record Type: Journal
Publication Date: 2025-Aug
Pages: 33
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1360-2357
EISSN: EISSN-1573-7608
Available Date: 2025-04-04
The Role of Perceived Utility and Ethical Concerns in the Adoption of AI-Based Data Analysis Tools: A Multi-Group Structural Equation Model Analysis among Academic Researchers
Xintong Zhang1,3; Jiangwei Hu2; Yunqian Zhou3
Education and Information Technologies, v30 n13 p18819-18851 2025
This study explores the role of perceived utility, social influence, and ethical concerns in the adoption of AI-based data analysis tools among academic researchers in China, focusing on differences between public and private universities. The research aims to identify key drivers and barriers influencing the integration of AI technology in academic settings. A quantitative approach was employed, using a multi-group structural equation model (SEM) analysis to assess data collected from 750 academic researchers across various disciplines (N[subscript pvt] = 402; N[subscript pub] = 348). The findings reveal that both perceived utility and social influence significantly influence the adoption of AI tools. Higher perceived utility and stronger social influence lead to greater adoption. However, ethical concerns were found to moderate these relationships, particularly in public universities, where researchers with high ethical concerns perceived greater risks, thereby reducing their likelihood of adoption. In contrast, private university researchers showed a higher tolerance for perceived risks when utility and social influence were evident. The study's implications suggest that to promote AI adoption, institutions must address ethical concerns and perceived risks, particularly in public universities, by enhancing transparency, providing ethical guidelines, and offering comprehensive training. These efforts can lead to more effective integration of AI technologies, ultimately enhancing research productivity and innovation across diverse academic environments.
Descriptors: Usability, Ethics, Artificial Intelligence, Technology Uses in Education, Learning Analytics, Educational Research, Educational Researchers, Structural Equation Models, Social Influences, Technology Integration, Barriers, Accountability, Training, Productivity, Foreign Countries
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A
Author Affiliations: 1Wenzhou University of Technology, School of Literature and Media, Wenzhou, China; 2Hubei University of Arts and Science, School of Chinese Literature and Media, Xiangyang, China; 3Nanchang University, School of Journalism and Communication, Nanchang, China

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