It is in the superintendent's best interest to have a well thought out formal evaluation plan in place rather than suffer the reality of an informal evaluation--an evaluation that is often based on whim and fancy. In the evolution of the evaluation process, the primary thrust has moved from personal qualities to input measures to, finally, output criteria. The product of this evolution in the Fort Worth area is an annual evaluation that is a verbal/narrative/summative presentation based upon outcomes as they relate to the board's list of eight primary objectives. While personal opinion and compatibility do enter into this evaluation effort, the blips caused by strong personalities have been minimized and the dialogue has remained on a level that focuses on board priorities rather than personal habits and the superintendent's individual idiosyncrasies. Two superintendent evaluation plans are appended. (KM)