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Download full textTreimer, Margaret; Simonson, Michael R. – 1986
This study was conducted to determine if viewing a commercially prepared videotape containing written and aural subliminal messages was more effective at producing weight loss than a videotape containing the same content, but without the subliminals. Participants included undergraduate and graduate students from Iowa State University (N=51) who…
Descriptors: Attitude Change, Attitude Measures, Higher Education, Hypothesis Testing
