The integration of artificial intelligence (AI), and particularly generative AI, into research methods is rapidly transforming both academic and industry marketing research, including both methods practices and education regarding these practices. AI application within methods offers new opportunities for enhancing efficiency, automating…

The use of video surveillance footage presents a new possibility in educational research as a reliable and valid source of learning and teaching activities in classrooms. However, the unique nature of surveillance footage requires different approaches and poses distinctive challenges in utilizing it in research, yet no methodological guides are…

Researchers conducted surveys of public attitudes in two Tennessee school systems in 1984-85 and 1985-86. Although interested in the survey results, one purpose of the researchers was to determine some inexpensive and relatively simple survey procedures. The researchers sought--through several pilot studies--to identify an efficient, parsimonious…

The Barnum Effect was generated to teach students about the ethics of deception in research and the feelings of subjects who are deceived. The Barnum Effect occurs when individuals are duped into believing invalid results of psychological tests. People are most accepting when given favorable feedback about themselves. They interpret evaluations as…

Chapter 1 of this report and user's manual describes design and implementation of the 1992 National Adult Literacy Survey (NALS). Chapter 2 reviews stages of sampling for national and state survey components; presents weighted and unweighted response rates for the household component; and describes non-incentive and prison sample designs. Chapter…