Descriptor
| Attitude Measures | 1 |
| Mass Media | 1 |
| Population Distribution | 1 |
| Programming (Broadcast) | 1 |
| Rural Population | 1 |
| Surveys | 1 |
| Telecommunications | 1 |
| Television Research | 1 |
| Urban Population | 1 |
Source
Author
| Braun, Mark J. | 1 |
| Scully, Timothy L. | 1 |
Publication Type
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textBraun, Mark J.; Scully, Timothy L. – 1995
This study was grounded in the geography school of diffusion theory, specifically focusing on Ormrod's concept of "spatial receptiveness." A survey was conducted to test how location of residence (urban vs. rural) is associated with consumer attitudes toward high-definition television (HDTV) and other expanded television services.…
Descriptors: Attitude Measures, Mass Media, Population Distribution, Programming (Broadcast)
