Institutional accreditation is an important factor for U.S. institutions in determining if credit or degrees from another institution will be accepted. However, accreditation as we understand it does not often exist outside the United States. This 60-Second Survey, in partnership with the Association of International Credential Evaluators (AICE)…

This article validated one possible method, found in the luxury fashion industry, for evaluating the effectiveness of Facebook marketing activities on increasing enrollments in continuing higher education online courses. A survey assessing the qualities of social media marketing, value equity, relationship equity, brand equity, and purchase…

Successful school library programs occur through careful planning and reflection. This reflective process is improved when it is applied in a systematic way through action research. The action research described in this paper enabled school librarians to reflect based on evidence, using data they had collected. This study presents examples of the…

As a component of university international education programming, international volunteerism and global community engagement by university students and faculty are on the rise. While the benefits to student learning related to this kind of programming have been well researched, community impact is rarely assessed. This article considers the…

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey…

As part of a critical history of the Association of Higher Education Facilities Officers (APPA), a survey of higher education executives was conducted to ascertain the association's reputation. The questionnaire was sent to the presidents, chief academic officers, and chief financial officers of 102 Southern Association member institutions of…

The emerging status of undergraduate business education in the United States was studied through a 1978 survey of deans of American Assembly of Collegiate Schools of Business (AACSB) accredited undergraduate business programs, personnel executives from the largest U.S. corporations, and directors of AACSB accredited master of business…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…