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Direct linkJuanjuan Wu; Shiman Li; Scott Spicer; Charlie Heinz – Marketing Education Review, 2025
The development of the VR ecosystem presents an unprecedented opportunity for the future of retail. Cultivating the foundational knowledge and skills necessary for retail students to thrive in this environment is essential. This study explores the potential of one such intervention through a Virtual Reality Retailing course that integrates a…
Descriptors: Business Education, Retailing, Computer Simulation, Computer Literacy
Download full textHuang, Yi-Ching; Huang, Hsin-Yi Cyndi – English Language Teaching, 2019
Simulation technique could be effective if it is cleverly manipulated and incorporated in a project-based learning context. This current study aims to explore students' learning experience in a project-based simulated business context. The participants were 51 second and third year students who took Business English as an elective course at a…
Descriptors: Business English, English (Second Language), Second Language Learning, Second Language Instruction
Maskulka, Therese A.; Stout, David E.; Massad, Victor J. – Journal of Instructional Pedagogies, 2011
Business educators have been challenged recently to provide increased experiential learning opportunities for students. Proponents of experienced-based learning subscribe to the view that such experiences engage students actively in the learning process, and because of the linkage between practice and theory, better prepare students for the…
Descriptors: Undergraduate Students, Experiential Learning, Retailing, Marketing
