Aim/Purpose: By integrating a motivational perspective into the Technology Acceptance Model, the goal of this study is to empirically test the causal relationship of intrinsic motivational factors on students' behavioral intention to use (BIU) a mobile application for learning. Background: Although the Technology Acceptance Model is a significant…

Surface approaches to learning materials and tasks are a commonplace challenge to teachers, and they prove difficult to shift, even among students who are otherwise talented or motivated to learn. The present study investigates a theory that surface approaches are triggered by a suboptimal, aversive response to learning stimuli, which overrides…

While Value-Belief-Norm (VBN) theory has been widely applied to various populations, it has seldom been tested on college students. This study extends VBN theory to examine what socio-psychological factors influence sustainability behaviors among university students. Undergraduate students are an interesting and novel population, as they are still…

Cross-cultural selling has become an important factor in sales education. In the current competitive business graduate market, students who enter the workforce in frontline customer service positions are expected to perform sales at a higher level. Students that have acquired an education in sales during their undergraduate program have been found…

Kurt Lewin proposed the field theory which stated that our behaviour was a result of both our personality and our environment. Based on this theory, it could be deduced that teacher's teaching behavior was a result of both teacher's personality and classroom environment. Considering the challenges of pedagogy transformation and the modest use of…

Online relationship formation through social networking sites helps to meet the developmental need for intimacy in emerging adults. Through the use of the "rich get richer" and the "social compensation" hypotheses, it is evident that personality characteristics such as extraversion and introversion impact online relationship…

Student engagement is critical to student learning, especially in the online environment, where students can often feel isolated and disconnected. Therefore, teachers and researchers need to be able to measure student engagement. This study provides validation of the Online Student Engagement scale (OSE) by correlating student self-reports of…

Formal anonymous exit surveys were administered to 747 former cadets at the U.S. Air Force Academy from years 2002 to 2011. The cadet honor code specifically states, "We will not lie, steal or cheat, nor tolerate among us anyone who does." Nevertheless, survey results indicated there was a significant, measurable toleration of dishonesty…

The purpose of this paper is to examine factors that influence business students' intentions to enroll in law school. Scant research has focused on factors that influence business students' decisions to enroll in law school. This paper attempts to fill that gap. Hypotheses about student intentions are based on Ajzen & Fishbein's (1977) Theory…

This paper applies the extended technology acceptance model (exTAM) in information systems research to the use of clickers in student learning. The technology acceptance model (TAM) posits that perceived ease of use and perceived usefulness of technology influence users' attitudes toward using and intention to use technology. Research subsequent…

Due to the ever-increasing use of the Internet, information security has become a critical issue in society. This is especially the case for young adults who have different attitudes towards information security practices. In this research, we examine factors that motivate college students' information security behaviors. Based on the concept of…

This article discusses the expression of gratitude in spoken English by Japanese and American college students in the United States. Five hypotheses were tested: (1) Advanced non-native speakers would find expressing gratitude difficult in the target language; (2) A verbal expression of regret would occur whenever the Japanese speaker believes he…