The research reported in this article examined the conditions under which persuasive arguments are most effective in changing university students' attitudes and expressed behavior with respect to affirmative action (AA). The conceptual framework was a model that integrated the theory of reasoned action and the elaboration likelihood model of…

Presumably, during persuasion, a violation of a subject's expected distance would act as a distraction, increase the likelihood of message acceptance, create fewer counterarguments, and shift the listener's focus from message content to speaker characteristics. Forty-nine undergraduate speech students participated in a study at a major…

A cybernetic unit in driver education was developed to help grade 10 students develop the skills needed to acquire and process driver education information and prepare for the driving phase of driver education in grade 11. Students used a simulator to engage in a series of scenarios designed to promote development of social, behavioral, and mental…