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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
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Yates, Thomas; Wilson, Jay; Purton, Kendra – Canadian Journal for the Scholarship of Teaching and Learning, 2015
The purpose of this study was to determine the methods of experiential assessment in use at a Canadian university and the extent to which they are used. Exploring experiential assessment will allow identification of commonly used methods and facilitate the development of best practices of assessment in the context of experiential learning (EL) at…
Descriptors: Experiential Learning, Foreign Countries, Educational Assessment, Best Practices