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Download full textPhilbrick, Jane Hass; Smith, F. Ruth; Bart, Barbara – American Journal of Business Education, 2010
A web survey is a cost-effective and efficient method to use when measuring the characteristics of an audience and developing or testing new product concepts. This paper reports on the use of a web survey by a start-up media/internet firm, Farmers' Almanac TV. The results indicate that using email to contact respondents from a client list results…
Descriptors: Online Surveys, Cost Effectiveness, Efficiency, Audiences
Moore, R. P.; Shah, B. V. – 1975
An efficiency study was conducted of the sampling design used for the National Longitudinal Study of the High School Class of 1972 (NLS), and the change variables used in the first followup. Nine alternative designs were compared, using a cost model based upon the number of schools and students sampled. Fourteen change variables and eight domains…
Descriptors: Attitude Change, Cost Effectiveness, Data Analysis, Efficiency
