As an educational leadership department chair or college of education dean you are increasingly facing the need to cut budgets and try to develop funds to keep your academic programs afloat. The use of oral history with your education alumni can serve as a way to bridge and remind both the institution and the former graduates of the value the…

In response to a 3% decline in fall 1977 enrollments, Odessa College developed and implemented a comprehensive marketing program. After initial planning, a marketing task force and nine mini-task forces were created to deal with the topics of community economic markets, community cultural markets, student retention, student recruitment techniques,…

Project LIFE, which began in October 1987, was a model program that involved a coalition of community agencies in addressing the problem of adult illiteracy in a community college setting, enhancing participants' employability, and providing them with career adaptability. To improve outreach efforts, program planners made heavy use of commercial…