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Download full textMcIntyre, Joe; Gehlbach, Hunter – Society for Research on Educational Effectiveness, 2014
Of all the approaches to collecting data in the social sciences, the administration of questionnaires to respondents is among the most prevalent. Despite their popularity, there is broad consensus among survey design experts that using these items introduces excessive error into respondents' ratings. The authors attempt to answer the following…
Descriptors: Questionnaires, Surveys, Likert Scales, Test Items
