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Developing Specialized Master's Programs in Business Schools: The Convergence of Mission and Markets
Direct linkElizabeth J. Bristol – ProQuest LLC, 2023
Practical problems can emerge when new academic programs are developed. If program development decisions are driven primarily by desires for enrollment growth and revenue generation, new programs may be created without clear connections to institutional missions or organizational core competencies. Additionally, introduction of new academic…
Descriptors: Business Administration Education, Masters Programs, Case Studies, Institutional Mission
