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Direct linkBurns, Michael E.; Farris, Kristen L.; Paz, Mark; Dyhre, Sean – Basic Communication Course Annual, 2021
The current study investigates the use of the reasoned action model (Fishbein & Ajzen, 2010) as an assessment tool for the basic communication course. Specifically, this study examines how attitude towards behaviors, subjective norms, and perceived behavioral control influence students' behavioral intentions to use communication behaviors…
Descriptors: Introductory Courses, Course Evaluation, Models, Student Behavior
Alshare, Khaled A.; El-Masri, Mazen; Lane, Peggy L. – Journal of Information Systems Education, 2015
This paper develops a research model based on the Unified Theory of Acceptance and Use of Technology model (UTAUT) and Hofstede's cultural dimensions to explore factors that influence student effort at learning Enterprise Resource Planning (ERP) systems. A Structural Equation Model (SEM) using LISREL was utilized to validate the proposed research…
Descriptors: Management Information Systems, Adoption (Ideas), Models, College Students
