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Faulds, David J. – American Journal of Business Education, 2015
This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors'…
Descriptors: Marketing, Videoconferencing, Course Objectives, Instructional Effectiveness
Murdock, Ashleigh Barbee, Ed. – Research and Curriculum Unit, 2008
Secondary career-technical education programs in Mississippi are faced with many challenges resulting from sweeping educational reforms at the national and state levels. Schools and teachers are increasingly being held accountable for providing true learning activities to every student in the classroom. This accountability is measured through…
Descriptors: Vocational Education, Secondary School Curriculum, Business Education, Marketing
Coastline Community Coll., Fountain Valley, CA. – 1979
Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of six courses in the Sales and Marketing Management program: Principles of Accounting, Salesmanship,…
Descriptors: Accounting, Administrator Education, Advertising, Behavioral Objectives
Coastline Community Coll., Fountain Valley, CA. – 1979
Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of seven courses within the Business Management and Marketing program: Principles of Accounting,…
Descriptors: Accounting, Advertising, Behavioral Objectives, Business Administration