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Seth Ketron; Kristina Schatz; Darin Sullwold; Aaron Sackett; Kyle Goldschmidt – Marketing Education Review, 2025
Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…
Descriptors: Computer Simulation, Business Education, Case Method (Teaching Technique), Usability
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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
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Bull Schaefer, Rebecca A.; Crosswhite, Alicia M. – Management Teaching Review, 2018
Both sexual harassment and managerial crisis communication are important topics in undergraduate, graduate, and executive programs. This article describes a group role-play exercise that engages students in the process of responding to a public claim of workplace sexual harassment and requires small groups to share their reactions within a press…
Descriptors: College Students, Sexual Harassment, Crisis Management, Role Playing