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Download full textLee, Daniel; Spear, Rita; Kero, Patty – Online Submission, 2017
Students are accessing graduate study online in ever-increasing numbers with interactive experiences differing from those who traditionally enroll in corresponding face-to-face (F2F) classes. Soft skills such as collaboration/teamwork, communication and presentation are important to learning but difficult to practice outside the F2F environment.…
Descriptors: Graduate Students, Synchronous Communication, Asynchronous Communication, Educational Technology
Direct linkFacca-Miess, Tina M. – Marketing Education Review, 2015
Marketing graduates are ultimately expected to perform in managerial roles, yet limited course work is devoted to leadership training for marketing management. In the capstone marketing course, group projects with partner organizations can serve as an opportunity for student leadership development. Marketing students working in groups on…
Descriptors: College Students, Business Administration Education, Marketing, Leadership Training
