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Download full textPuri, Yash R. – 1995
An integrated and multidisciplinary undergraduate core curriculum (COMCORE) was developed and implemented between 1992 and 1995 at the University of Massachusetts Lowell's College of Management. Traditional business core courses were replaced with a year-long integrated program, which simulated a new-product development process, and consisted of…
Descriptors: Business Administration Education, Case Studies, College Juniors, Core Curriculum
