An image assessment study was conducted by a young, rapidly growing, public university to provide accurate and timely direction for student recruitment and communications activities. The study consisted of opinion and attitude surveys mailed to 4,500 current students and 22,000 alumni. The survey explored student and alumni satisfaction with…

The reasons why academically qualified prospective students offered admission to Shippensburg State College for the fall semester 1978-79 did not matriculate were studied. Study goals were to determine factors that may have influenced their decision, identify the colleges and universities chosen by the students and the reasons for their choice,…

The image and reputation of General College (GC) of the University of Minnesota was studied in 1981 through telephone interviews of 619 students, faculty, and counselors. Eighty-six percent of GC students, 87 percent of the university counselors, and 63 percent of high school counselors rated GC as very important. Seventy-seven percent of GC…

The way in which Columbia College, Missouri, is perceived by potential students, government officials, donors, and neighboring institutions was surveyed. Of the 900 randomly selected study group members, 519 responded to a mail questionnaire, which is appended. As many as 37 percent would not or could not give an opinion regarding the college's…

A study investigated the relative importance of certain college attributes to the freshmen of Ashland University, a small, private univeristy in Ohio. Five institutional characteristics were examined: availability and variety of financial aid, dorm life (living conditions and food quality), quality of education (quality of teaching, career…

Perceptions of St. Edward's University, Austin, Texas, by current students, alumni, Austin area high school seniors, and the general public were studied. Respondents' knowledge of the university and what they look for when choosing a school were assessed. About 500 general public respondents and about 300 respondents for each of the other groups…

This report summarizes results of a survey of students in the recently-initiated part-time evening program of Nova Southeastern University (Florida) law school. Respondents included all 54 evening program students enrolled in spring 1997. Results indicate that about half the students hold a job that is either highly or moderately related to their…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…