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Direct linkShropshire, Ali M.; Brent-Hotchkiss, Renee; Andrews, Urkovia K. – Journal of American College Health, 2013
Objective: To describe the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Participants/Methods: Students ("N" = 721) at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they…
Descriptors: Mass Media Effects, Immunization Programs, College Students, Access to Health Care
