Descriptor
| Academic Libraries | 1 |
| Capital | 1 |
| Financial Support | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Library Funding | 1 |
| Library Policy | 1 |
| Library Surveys | 1 |
| Marketing | 1 |
| Public Relations | 1 |
| Questionnaires | 1 |
| More ▼ | |
Source
| SPEC Kit | 1 |
Author
| Smykla, Evelyn Ortiz, Comp. | 1 |
Publication Type
| Collected Works - Serials | 1 |
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textSmykla, Evelyn Ortiz, Comp. – SPEC Kit, 1999
This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…
Descriptors: Academic Libraries, Capital, Financial Support, Fund Raising
