Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment.…

Emily Dickinson wrote, "I dwell in Possibility--A fairer House than Prose--More Numerous of Windows--Superior--for Doors" (p. 657). Dickinson's simple yet profound reference to the expansive nature of poetry over prose may be taken as a metaphor for the possibilities of information and communication technologies (ICTs) over written modes…