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Direct linkMedini, Khaled – European Journal of Engineering Education, 2018
The increase of individualised customer demands and tough competition in the manufacturing sector gave rise to more customer-centric operations management such as products and services (mass) customisation. Mass customisation (MC), which inherits the "economy of scale" from mass production (MP), aims to meet specific customer demands…
Descriptors: Experiential Learning, Manufacturing, Concept Teaching, Case Studies
