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Hogan, Eileen A.; Maskulka, Therese A.; Kaminski, Kathleen A. – Journal of Case Studies in Accreditation and Assessment, 2014
In 2008, the faculty of the College of Business at Kutztown University developed a set of five learning goals for its BSBA program. In fall, 2011, the college's Assurance of Learning Committee began to pursue the assessment of the last of these goals: "BSBA graduates will be conversant in current business issues, including ethics, social…
Descriptors: Business Administration Education, Educational Objectives, Goal Orientation, Knowledge Level