Recent scholarship in second and foreign language (FL) pedagogy has advocated for approaches to teaching culture that move beyond static notions of culture-as-fact, construed in terms of national traditions, towards relational approaches that foster strategies for interaction within discourse communities, where members embody and express a range…

In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field…