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Direct linkPlakhotnik, Maria S.; Shmaytser, Kristina S.; Feofilov, Kirill A. – Education & Training, 2023
Purpose: The purpose of this study was to investigate attractiveness of internship advertisements to the prospective applicants through the lens of employer branding. By giving attention to internship attractiveness, universities and companies expand current collaborations around internship provision to enhance student internship experiences,…
Descriptors: Internship Programs, Advertising, Content Analysis, Job Applicants
