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Small, Ruth V. – 1997
As the number of World Wide Web sites continues to grow at an explosive rate, the need for design guidelines also increases. Although there are a number of resources that provide guidance on structure and content, few address the motivational aspects of Web sites. The Website Motivational Analysis Checklist (WebMAC) was developed to help diagnose…
Descriptors: Attention Control, Computer Graphics, Computer Networks, Data Collection


