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Download full textRuiz-Madrid, Noelia; Valeiras-Jurado, Julia – International Journal of English Studies, 2020
In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field…
Descriptors: Multiple Literacies, Discourse Analysis, Teaching Methods, Literacy Education
