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Download full textWebster, Robert L.; Hammond, Kevin L.; Rothwell, James C. – American Journal of Business Education, 2010
This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing…
Descriptors: Business Administration Education, Administrator Attitudes, Marketing, Employers
