The purpose of this study was to find out whether the previously identified gender gap in public speaking anxiety and self-perceived communication competence was also evident in student speaking performances. This study also examined whether students developed equally strong presentations in public speaking versus hybrid introductory communication…

Courses: Undergraduate courses in interpersonal communication, nonverbal communication, relational communication, computer-mediated communication (CMC), and intercultural communication, as well as basic communication courses. Objectives: The purpose of this activity is twofold: (1) to demonstrate how nonverbal communication shapes content and…

In this paper, we share our findings from a curricular innovation project: a small pilot study replacing a conventional professional communication textbook with an open access book. Results showed that students received the change favorably, and a final grade comparison showed no variation between similar courses that used conventional books and…

This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts…