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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
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Grelecki, Ryan C.; Willey, Susan L. – Journal of Legal Studies Education, 2017
One of the most significant hurdles to overcome in teaching law to business students is getting them to recognize and appreciate the real-world applicability of the law, a seemingly esoteric and irrelevant discipline. This hurdle is especially challenging when teaching Legal and Ethical Environment of Business (LEEB), a course that most business…
Descriptors: Law Related Education, Concept Teaching, Business Administration Education, Ethical Instruction
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Misra, Ram B.; Ravinder, Handanhal; Peterson, Richard L. – Journal of Education for Business, 2016
The authors discuss a curriculum integration effort that a school of business piloted recently. This effort was aimed at integrating the core functions (finance, marketing, management, and operations) so that undergraduate students would better appreciate the full impact of functional decisions on each other and in achieving the corporation's…
Descriptors: Business Administration Education, Business Administration, Undergraduate Students, Integrated Curriculum