Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 0 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Authors | 1 |
| Business Administration… | 1 |
| Course Objectives | 1 |
| Graduate Students | 1 |
| Instructional Effectiveness | 1 |
| Marketing | 1 |
| Masters Programs | 1 |
| Social Networks | 1 |
| Student Attitudes | 1 |
| Surveys | 1 |
| Teaching Methods | 1 |
| More ▼ | |
Author
| Faulds, David J. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Download full textFaulds, David J. – American Journal of Business Education, 2015
This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to students enrolled in a Professional MBA program by nationally acclaimed authors working in the area of social media. The research also investigated the authors'…
Descriptors: Marketing, Videoconferencing, Course Objectives, Instructional Effectiveness
