As a lecturer at a higher education institution in South Africa, the author is conscious of an emphasis placed on multimodal resources as part of the globally experienced shift to teach remotely due to the COVID-19 epidemic. In this autoethnographic study, she critically reflects on her experience in planning and executing the implementation of a…

In this paper, we propose a pedagogical approach for teaching and learning multimodal literacy, specifically, the application of multimodal discourse analysis for genre awareness. The mastery of specific oral genres is seen as desirable to help students become competent professionals. This is the case of Product Pitches (PPs) in the business field…