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Peer reviewedAllen, Bryce; Wilkinson, Margaret Ann – Canadian Library Journal, 1990
Describes a survey of public library users that examined three issues related to the marketing of public library services to seniors: (1) the identification of the market segment; (2) the feasibility of various approaches to service development; and (3) the level of existing public support and strategies for successfully promoting these services.…
Descriptors: Foreign Countries, Library Services, Library Surveys, Older Adults
Peer reviewedBraeder, Darlene – Canadian Library Journal, 1984
Presents results of an in-house survey on the effects of booktalking conducted at John Oliver Secondary School, Vancouver. A description of the sample population (440 students), students' reading preferences and reading material selection, and student response to 18 booktalks are discussed. A 12-item bibliography is included. (EJS)
Descriptors: Foreign Countries, Library Services, Library Surveys, Questionnaires
