Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…

Few studies have explored the learning opportunities different audiovisual genres may create for vocabulary learning. Even fewer have looked at how learners' viewing experience is affected by individual differences (IDs) in vocabulary size, attention, inhibition, or working memory. Such IDs have been shown to mediate early and long-term vocabulary…

It is vital to understand the listening problems students face in a foreign language (FL) classroom. In the current study, students were provided with options to identify these problems. Twenty-eight A1 level Turkish secondary school students worked in pairs and had autonomy to control the audio while listening. While dialogic exchanges…

This study examined two sections of "Reporting and Writing I." One taught writing for text and broadcast concurrently, whereas the other taught these skills sequentially. A student survey found a strong preference for learning subjects sequentially. Outside evaluators assessing final stories rated text projects from students taught…

This study explores the effects of extensive audio-visual input with three captioning modes -- unenhanced captions, textually enhanced captions, and no captions -- on learning a variety of L2 grammatical constructions and examines the effects of three learnability factors: construction type, frequency, and recency. A total of 112 participants…

Purpose: Previous research has demonstrated that television has the potential to influence youth behaviors, but little evidence exists on how television depicts physical activity (PA), an important public health priority for youth. This mixed-methods study investigated depictions of television characters' participation in PA in the top 25 favorite…

The present study investigates the effectiveness of consciousness-raising approach in interpreting conversational implicature using audiovisual input. The study was conducted on 126 Saudi female students at the Department of English Language and Literature at AlImam Muhammad Ibn Saud Islamic University in Riyadh. The experimental group was…

Simulation technique could be effective if it is cleverly manipulated and incorporated in a project-based learning context. This current study aims to explore students' learning experience in a project-based simulated business context. The participants were 51 second and third year students who took Business English as an elective course at a…

This article reports on an action-research study which examined the impact of a radio program as a strategy to develop the speaking skills of a mixed course at a private institution in Colombia. Hence, data were collected from 18 students through tests, surveys, field notes, and interviews. The results indicate that there is an important…

Azerbaijani and Turkish are two closely-related languages from Oguz branch of Turkic languages, which are said to be mutually intelligible. Regarding this background, we designed an experiment within the framework of receptive multilingualism to investigate the role of linguistic factors in intelligibility of the Turkish language to Iranian…

This article reports on a survey with 170 school-age children growing up with two or more languages in the Canadian province of Ontario where English is the majority language, French is a minority language, and numerous other minority languages may be spoken by immigrant or Indigenous residents. Within this context the study focuses on minority…

This case study presents a description and outline of a dubbing activity in which students utilized their basic linguistic skills holistically. Authentic materials such as television dramas and feature films are "a rich repository of various speech acts, lexicon and linguistic emotivity" (Koyama, 2009) and as such have the potential to…

Adolescent consumption of screen media continues to increase. A variety of theoretical constructs hypothesize the impact of media content on health-related attitudes, beliefs, and behaviors. This study uses a coding instrument based on the Centers for Disease Control and Prevention Youth Risk Behavior Survey to analyze health behavior contained in…

This study was grounded in the geography school of diffusion theory, specifically focusing on Ormrod's concept of "spatial receptiveness." A survey was conducted to test how location of residence (urban vs. rural) is associated with consumer attitudes toward high-definition television (HDTV) and other expanded television services.…

This report presents the data from a national, random sample survey designed by the Kaiser Family Foundation and Princeton Survey Research Associates (PSRA) and conducted by PSRA by telephone between April 6-26, 1999, when 1001 parents of children ages 2-17 were interviewed about their opinions of television, the V-Chip, and the TV ratings system.…